Webinars Take Leading Role in Lead Generation

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Top Trends in Business Lead Generation in 2008

Quantum Leap Marketing and Citrix Online recently surveyed B-to-B marketing departments to find out how they are leveraging their budgets to increase lead generation.

Here are a few of the survey results:

79% of respondents plan to increase spending for online marketing
38% are concerned with competitive differentiation
60% plan to conduct at least one Webinar in 2008