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Key trends identified in “B-to-B Marketing in 2008: Trends in Strategies and Spending” include an increase in spending, an increase in product marketing allocation and the identification of Webinars as 1 of the top 3 lead generation tactics.

Here are a few of the study’s findings:

• 52% of respondents plan to use Webinars in 2008
• Respondents ranked Webinars as 1 of the top 3 tactics for lead generation
• Respondents who report Webinar usage also report a mere 8% of budget allocation specifically for Webinars in 2008