B-to-B Trends in Strategies & Spending

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MarketingProfs Research:

B-to-B Marketing in 2008: Trends in Strategies and Spending

MarketingProfs recently surveyed marketing and other management professionals to study changes in business-to-business marketing strategies and budget allocation.

Here are a few of the study’s findings:

40% of respondents claim to have a marketing budget of under $1 million
Nearly half of respondents plan to increase their marketing budget in 2008, with an average increase of 26%
51% of respondents intend to increase spending on Webinars