Cheat Sheet to Smarter Sales & Marketing (From Your Own Customers)

Cian Mcloughlin
Thursday, April 20, 2017
1:00-2:00pm AEST

Customers can teach you a lot, you just need to know the right questions to ask.

It’s getting harder and harder to stay relevant and value-adding to our target buying audiences. But true differentiation can be harnessed. Make smarter sales and marketing investment decisions by looking to your customers.

Join us to learn:
  • Methods and tools for harnessing your customers true voice
  • 6 years of research on why B2B decision makers buy what they do
  • How to differentiate on things other than price
  • Actionable insights cheat sheet to help you achieve your business goals

Make sure you attend! A recording won't be available to non-attendees.

About the Speaker

Cian Mcloughlin
Founder, Trinity Perspectives

Cian Mcloughlin is an author, speaker and founder of Trinity Perspectives, a sales consultancy firm that specialises in helping companies better understand why they win and lose the deals they pitch for. Author of the Amazon #1 bestseller ‘Rebirth of a Salesman’ and a regular sales commentator in the mainstream media, Cian’s blog was voted one of the Top 50 Sales Blogs in the world in 2015 and again 2016.

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